Get Smarter, Grow Stronger & Gain Audiences- Matt Lehrman Returns 1/22 & 1/23

Theatre Puget Sound is pleased to bring back Matt Lehrman…

Audiences Everywhere™ Workshop

&

Audiences Everywhere™ Advanced & Applied

 

After such a fantastic response last May, TPS is pleased to host Matt Lehrman again this January, with 2 opportunities to attend the original Audiences Everywhere™ Workshop, as well as the next step in the series: Audiences Everywhere™ Advanced & Applied. This cumulative seminar is for those who have attended the first workshop, either last year or as part of this year’s series.  Separate registration required-see below for details.

Audiences Everywhere™ Workshop

Description:Our hibernation is over!”  It’s time to restore AMBITION to your arts and cultural organization, too long hunkered down against the harsh chill of a wintery economic landscape.  It’s time to re-engage audiences with EXTRAORDINARY EXPERIENCES!

Audiences EverywhereTM is far beyond a marketing workshop.  Discover a whole-organization approach to understanding your audience – and using those insights to BLOW AWAY conventional wisdom, ENERGIZE new ways to advance your mission and INSPIRE innovation at every level of your organization.

Here’s what actual participants say about the Audiences EverywhereTM Workshop:

•                  ”…Shattered old perceptions and inspired the group to see their charge in new ways.“

•                  “…an honest and hopeful way to address arts business.”

•                  “Dynamic, fast-paced and thought provoking.  Really got me thinking beyond anything our group has yet imagined.”

Who Should Attend:  Organizations large and small and from every arts & cultural genre; Executive Directors, Artistic Directors, Curators, Development & Marketing Professionals and Board Members; Bring a team significant enough to affect the way your organization approaches its future.    

What You Will Learn:  Audiences EverywhereTM presents actionable and thought-provoking lessons, including:

•                  Why it’s necessary to evolve from a “push” to a “pull” paradigm for engaging audiences,

•                  Who is “our audience”?  Recognizing audience personas,

•                  How social media meaningfully connects audiences to your organization’s mission,

•                  Where & when to make audience-building a priority for everyone in your organization,

•                  What is the bottom line of audience engagement – and how to improve it immediately & dramatically!

Sponsor:  This workshop is made possible, in part, thanks to the sponsorship of Patron Technology.

About: The Principal of Audience Avenue, LLC, Matt Lehrman helps arts & cultural organizations achieve artistic relevance & financial sustainability.  Matt’s expertise is in revealing an organization’s options and opportunities when viewed from the audience-side of its mission statement.

Matt’s blog, AUDIENCE WANTED, is published by ArtsJournal and he also serves as an adjunct faculty member at Arizona State University where he teaches upper level seminars on Arts Entrepreneurship and Art & Public Policy.  Previously, Matt served as founder & CEO of Alliance for Audience, and ShowUp.com, a pioneering statewide initiative in Arizona to activate public engagement in theatre, music, dance, art and cultural attractions. For more, visit www.AudienceAvenue.com.

WHEN: Thursday, January 22nd  2015 6:30-9:30p  or

                 Friday January 23rd2015 9:30a-12:30p

                 Check-in begins 30 minutes before.

 

WHERE: TBD –on Seattle Center Campus

Price:       $15, Free for TPS 2015 Members

There will be light nourishment provided.

 RSVP Required:

  • Please go to:    http://audienceseverywhere.brownpapertickets.com
  • Select the date you’d like to attend.
  • The workshop is free to TPS members. 2015 Members, please check your email for the Matt Lehrman event promotion, which will include the code!

 

 

Audiences Everywhere™ Advanced & Applied

Description: Here’s an opportunity for you and your leadership team to apply the strategies of Audiences EverywhereTM to YOUR organization.  We’ll roll up our sleeves for a vigorous & practical discussion of YOUR organization’s unique challenges and opportunities.  Under expert guidance, you and your team will craft a specific plan of action.  So, bring your organization’s toughest audience challenges – because we’ll be applying maximum ingenuity!

NOTE:  This “Advanced & Applied” session is only open to those who attend the prior “Workshop” – or who previously attended the Audiences EverywhereTM Workshop in Seattle.

Who Should Attend:This session offers a TEAM EXERCISE for organizations large and small and from every arts & cultural genre, including your Executive and Artistic Directors, Curators, Development & Marketing Professionals and Board Members.  This is YOUR OPPORTUNITY to bring a team significant enough to affect the way your organization approaches its future.    

 

WHEN:  Friday January 23rd2015 2:00-5:00p

                  Check-in begins 30 minutes before.

WHERE: TBD –on Seattle Center Campus

Price:       $15, Free for 2015 TPS Members

There will be light nourishment provided.

RSVP Required:

  • Please go to:

http://audienceseverywhereadvancedandapplied.brownpapertickets.com

  • The workshop is free to TPS members. 2015 Members, please check your email for the Matt Lehrman event promotion, which will include the code!

 

 

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