Beyond Bodies in Seats: Marketing Workshop


Beyond Bodies in Seats
Authentic Marketing for Arts Organizations

3 Days- April 9, 10, 16
9:30 am-6:00pm
$165.00 per participant- must be a member of TPS.
Group size limited to 8.

Learn the basics of a new marketing approach that can help support your company’s goals for years to come. Significantly increase audience attendance, donations, and volunteer input while reducing or at least not significantly increasing your current marketing budget. For almost all mid sized arts organizations it IS possible to build a new and vibrant audience base, even in a bad economy.

Significant growth is possible when you start taking audience development as seriously as you take artistic development:

•   Re energize your marketing strategies, or create new ones.
•   Learn how to make selling tickets to your shows easier and more fun.
•   Get your existing patrons to bring in more new audience members
•   Create a comprehensive marketing plan for your organization
•   Avoid common mistakes and learn the right way to use Social Media to market your theatre.
•   Help your artists and marketing volunteers to know what to do and when to do it.

Perfect for marketing staff, artistic directors and artists hoping to start their own organizations. This four-day seminar will take you through the basics of redefining your market niche, creating a compelling message and developing a new plan of innovative marketing strategies. You will explore ways to make your message more effective and get it out to new audiences. You will leave the workshop with your own personalized written plan of action for attracting and keeping new audiences and new volunteers. You will also learn from local organizations about their “best practices” and get a chance to brainstorm with other arts marketers, sharing similar challenges.

Unlike other marketing seminars, this theatre marketing workshop:

  • Will give you tangible simple steps that even a “non-marketer” can follow.
  • Is geared to low budget methods and innovative ideas rather than expensive advertising or complex initiatives.
  • Covers the latest research in audience development and shows you how to take specific steps to leave behind old methods that are no longer working and replace them with new and more effective tactics
  • Will directly address the impact this economy is having on small arts organizations and give you practical suggestions for how to adapt.
  • Is hands-on. We will help you develop action steps for YOUR theatre or arts organization.
  • Is focused on marketing for the arts and led by a marketing expert who is also a theatre practitioner, and therefore understands the art community’s particular challenges and opportunities.

Taught by Mari Geasair

Mari is passionate about helping live theatre thrive by building new and vibrant audiences. She is the Executive Director of Arts Marketing Results and has been working in Arts Marketing since 2004. In addition she has spent the last 12 years as a small busyness coach and has coached over 500 business owners and creative people to successfully market their products and services.  She has had 7 successful businesses of her own, and has served as a marketing director or board member for many theatres. She has been offering the “Bodies in Seats” Workshops to rave reviews in both Colorado and in Seattle since 2006.

Save your spot in this fun workshop today and join us in getting to the core of what will make us all more successful.  The workshop is limited to 8 people only so register early. You should plan on having the same person from your organization attend all 4 days of the workshop in order to get the full usefulness and benefit of this work.

Special Note:   This workshop usually sells for $365 per person, but as they do every year,  Theatre Puget is making this available to members at less than half the normal rate. HOWEVER the workshop is limited to only 8 participants and usually sells out very quickly. If your organization is interested please register right away.
3 Month Payment Plans Are  Also Available!

Full Payment ($165)

3 Monthly Installments ($55)

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