National Survey Finds Decline in State of the Arts

http://www.americansforthearts.org/information_services/arts_index/001.asp#report

Ballooning non-profit arts organizations in combo with declining attendance, ticket sales, donor dollars equals bad math. This is why the focus must be on growing our circle of friends – awareness, engagement – it’s tough to do. Doing so is a long-term investment with little immediate gratification (or metrics!) for the dollar spent; even tougher given how long we have waited to realize the necessity of the investment. We’ve backed ourselves in to a corner. We all will not come out of the corner. That is just a reality but it doesn’t mean the work should not be done. It must. This is why TPS is focused on collaborative promotion. This takes some of the burden of risk off the individual organization and multiplies the reach of the investment of each. This is at least better math.

Ballooning non-profit arts organizations in combo with declining attendance, ticket sales, donor dollars equals bad math. This is why the focus must be on growing our circle of friends – awareness, engagement – it’s tough to do.  Doing so is a long-term investment with little immediate gratification (or metrics!) for the dollar spent; even tougher given how long we have waited to realize the necessity of the investment. We’ve backed ourselves in to a corner. We all will not come out of the corner. That is just a reality but it doesn’t mean the work should not be done. It must. This is why TPS is focused on collaborative promotion. This takes some of the burden of risk off the individual organization and multiplies the reach of the investment of each. This is at least better math.

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